Disclosure: This post contains affiliate links. As an Amazon Associate, we earn from qualifying purchases at no extra cost to you.
INABA Churu Cat Treats, Chicken Variety Box, 20 Tubes
▶ View Description
A squeezable, lickable puree treat sold in single-serve tubes, formulated in a chicken variety pack meant to be an interactive, high-value treat rather than a dry snack.
INABA Churu has become something close to a phenomenon in the cat-treat world, and the numbers back up the hype rather than undercutting it — 13,306 ratings at a 4.8-star average is an extremely high bar to clear in a category flooded with treats cats simply ignore.
Why It Actually Works (Not Just Marketing)
The format is the whole story: instead of a dry crunchy treat, Churu is a squeezable puree that owners dispense directly from the tube, which turns treat time into an interactive, hand-feeding moment rather than just tossing a snack in a bowl. That format also makes it useful as a way to hide pills or encourage extra water intake, since the puree consistency is easy for cats to lap up quickly, including pickier eaters that turn their nose up at standard treats.
Good For / Watch Out For
Good for: picky eaters, encouraging extra fluid intake, hand-feeding/bonding time, and as a high-value reward during training or vet visits. Watch out for: as a treat rather than a meal replacement, it’s calorie-dense in small amounts, so it’s best used in moderation rather than as a regular food substitute.